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Unilever Announces It Will Remove the Word ‘Normal’ From All Products to Promote Beauty Positivity

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Unilever is shaking up the beauty industry — and in the best way possible! The conglomerate, which owns brands like Dove, Suave, Vaseline and Axe, announced their new tagline on March 9, “Say no to ‘normal.’ and yes to positive beauty.”As for what that means?

The beauty powerhouse will remove the word ‘normal’ from all packing and messaging on beauty and personal care products. That’s not all the though, Unilever will also refrain from altering a model’s shape, size or skin color in post-production for campaigns and photo shoots as well as strive to be more inclusive in their casting.The brand’s mission to “champion a new era of beauty that’s inclusive, equitable and sustainable” comes on the heels of an interesting survey that examined

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