England’s near-60 year wait for a major football trophy ended last night with a record 17.5M peak audience tuning in to the BBC coverage.
The Lionesses’ 2-1 victory in the European Championships final, which included a dramatic winner in Extra Time, obliterated the previous best of 9.3M – achieved just a few day prior for England’s 4-0 semi-final win against Sweden.
The peak audience was hit at the close, as the Lionesses lifted the trophy, with almost 80% of all UK people watching TV at the time tuning in.
Across the broadcast, which ran from 4.50 PM BST to 9.30PM BST (08.50 AM PT to 01.30 PT), the game was watched by an average 11M viewers, another record high for women’s football, according to Barb data from overnights.tv.
Read more on deadline.com
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