Iain Jacob Britain Coronavirus film Iain Jacob Britain

UK public ready to return to cinemas, survey reveals

www.nme.com

coronavirus health and safety measures.At present England is set to reopen indoor cinemas on May 17.Cinema First, the cross-industry body that promotes cinemagoing in the UK, has as its core constituents the Film Distributors’ Association (which represents UK film distributors) and the UK Cinema Association, representing UK cinema operators.Iain Jacob, Cinema First chair, said [via Variety]: “After a long period of lockdown, it’s great to see that such a large proportion of the public can’t wait to come back to the cinema.

Our research has confirmed what we had hoped: after being at home on lockdown since December, we are all keen to escape to the cinema to experience the magic that only comes from watching a film on the big screen.“Cinemas.

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