U.K. Streaming Audiences Outnumber Traditional Pay-TV Viewers for First Time
variety.comK.J. Yossman British audiences have outnumbered traditional pay-TV viewers for the first time, new research reveals.Out of almost a thousand 18-70 year olds who watch at least 5 hours of television per week, more are watching via streaming platforms than traditional pay-TV services, according to research conducted by the National Research Group on behalf of digital media player manufacturer Roku.Of those surveyed, 9 out of 10 said they watched television via streaming as opposed to 7 out of 10 who said they watched traditional pay-TV platforms such as Virgin Media, Sky and BT.Even live sport, which was once thought to be immune to the streaming effect, is gaining popularity on the streamers, with 51% of respondents saying they watched live.
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