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U.K. Digital Video Sales Soar During Lockdown
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variety.comNaman Ramachandran Digital film and TV sales in the U.K. soared to record levels during the 12 weeks of lockdown, new data released by the British Association for Screen Entertainment (BASE) has revealed.According to the figures, compiled by The Official Charts Company, consumer spend on digital buys grew 87% to a value of £113 million ($145.6 million) during the lockdown period, from March 28 through to late June.
Research firm Kantar also reports that 1.8 million new customers either bought or rented digital content during lockdown.The spike took the number of consumers buying digitally in that period to a record high of 5.5 million, compared to 14.7 million people who made digital purchases and rentals in the 52 weeks to Jan.
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