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Fox Corp Brian Steinberg-Senior Coronavirus pandemic 2020 Fox Corp Brian Steinberg-Senior

TV’s Upfront Talks Start to Heat Up, Despite Pandemic

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variety.com
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Brian Steinberg Senior TV EditorMadison Avenue is starting to realize that it can’t do without TV. How much it will pay for the privilege in tough times remains to be seen.Major buying agencies have begun negotiating with TV networks in earnest over advance purchases of advertising time, a sign that TV’s annual “upfront” process will take place in some fashion despite the onerous conditions from the coronavirus pandemic hurting several of the industry’s top marketing categories.

NBCUniversal, Fox Corp., WarnerMedia, Walt Disney and ViacomCBS are among the companies that have met with top buying organizations like Publicis Media and Omnicom Media Group, according to six people with knowledge of the talks.

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Fox Corp Brian Steinberg-Senior Coronavirus pandemic 2020
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