The Tribeca Festival announced Roku CEO Anthony Wood along with Walmart CEO Doug McMillon and Procter & Gamble chief brand officer Marc Pritchard will lead Tribeca X, a day-long festival event for marketers and filmmakers on June 18.The Tribeca X Award, which celebrates the best brand and filmmaker collaborations across four categories, feature film, short film, episodic and immersive, will be presented during the festival.“This summer, Tribeca X will be a hub for talented creators, entertainment and advertising industry leaders to reconnect and share in the power and importance of brand storytelling,” said Paula Weinstein, chief content officer of Tribeca Enterprises. “We are excited to welcome such a wonderful list of leaders as we
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