In the 2020s TikTok is *the* place that you discover great hacks and product recommendations, especially when it comes to beauty.
All it takes is one beauty content creator to demonstrate a product’s prowess and the ripple effect takes it from there Take Too Faced’s Lip Injection glosses, for example, the hashtag for which has racked up more than 60 million views at the time of writing as seemingly endless users.
One clip showing off the results of the Maximum Plump edition, £19.20 here, has been viewed six million times on its own. Described as being "so inappropriately intense only a true plumping addict can handle it", this powerful edition of the original gloss is clearly not a beauty buy for the faint-hearted.
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