By Mackenzie Nichols Staff Writer Frontline workers will be able to attend a Broadway show for free after the coronavirus pandemic subsides with the help of TodayTix.
The ticketing system unveiled a new initiative Tuesday called Save a Seat Fund, along with an optimistic rebranding to TomorrowTix.
Theater enthusiasts can give back to their neighborhood grocery store clerks, bus drivers and medical care workers by donating to TodayTix, which then goes toward funding Broadway seats once the Great White Way and international theaters reopen.
With Broadway and the West End at a standstill due to the coronavirus pandemic, TodayTix CEO Brian Fenty wanted the new rebranding of TodayTix to TomorrowTix to inspire creatives and theatergoers to
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