TodayTix Group Buys Secret Cinema, Plans International Expansion for Immersive Entertainment Company (EXCLUSIVE)
Brent Lang Executive Editor TodayTix Group has acquired Secret Cinema, a London-based entertainment company, in a move that will give the e-commerce company a presence in the burgeoning immersive film and television events space. The pact was for over $100 million, according to a source with knowledge of the deal. That’s a hefty figure and a sign of the rapid growth of Secret Cinema, which has exploded in popularity over the last decade by offering up heavily-produced experiences with the likes of Disney, Marvel, Universal, Paramount, Lionsgate, Netflix, Sony and Eon Productions. The company has sold over one million tickets to more than 50 shows. It has also recently secured a multi-year, multi-title deal with Disney, which kicked off with its hot-selling immersive experience tied to “Guardians of the Galaxy” in Wembley Park.