Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
A new report from Nielsen finds that total time spent streaming jumped 18% from February 2021 to February 2022.The “State of Play” report, drawing on Nielsen panel data, estimated weekly time spent streaming at 169.4 billion minutes, up from 143.2 billion last year.There has never been more to watch, certainly.
Nielsen pegs the number of unique program titles in the U.S. at 817,000 and climbing. Interestingly, only 15% of those titles are exclusive to a particular subscription streaming outlet, as in the case of a show like Stranger Things on Netflix.
About 41% of programming, by contrast, is available on multiple subscription streaming outlets on a non-exclusive basis.While 72% of Americans agreed with the statement, “I love my user experience with video streaming services,” and 93% plan to either increase their streaming options or maintain the status quo, there is still plenty of live TV viewing.
Sports accounts for most of that. Between January and September of 2021, live TV represented more than half of the 4 hours and 49 minutes of total TV time, at 2 hours 53 minutes.
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