Thursday Olympics Coverage Ticks Up Slightly From Wednesday Lows, Matches First Night Of Competition
deadline.comThe 2022 Winter Olympics, now three Thursdays into competition, are back where they started ratings-wise.Despite the drama unfolding on ice with Russian figure skater Kamila Valieva’s doping controversy, Thursday brought NBC’s primetime coverage of the Beijing games up only ever so slightly.
Per fast affiliates, the latest night of coverage brought in a 1.2 rating in the 18-49 demo and 7.43 million viewers, up from Wednesday’s lows (1.1, 6.16M).
That said, the third Thursday was also significantly down from the previous week (1.9, 9.86M) to match the very first night of competition to a tee (1.2, 7.39M).
Coverage also included women’s speed skating 1000m and women’s halfpipe skiing final.For the corresponding day of the 2018 Winter Olympics in PyeongChang, NBC recorded a total audience delivery of 17.6 million viewers.
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