Thrifting Apps Like Poshmark Are a Window Into a Woman-Run Retail World
glamour.comGlamour.) For Poshmark, which uses a social media model to facilitate the resale of clothing and accessories, she needed to adjust her business strategy.She started making proactive offers to buyers, promoting herself, and offering strategic discounts.
And she adapted to the site’s culture. Social-based shopping apps run, she noticed, on people who are “happy and kind.” Users on Poshmark can “heart” clothing, and after they receive their orders they can send “love notes.” To Debbie, the community on Poshmark felt downright caring.
She started reaching out to sellers personally with sweet notes and packaging her products with ribbons and stickers. That year, she says, she made over $20,000.“I have never used that many emojis in my life,” she laughs.
Poshmark has been valued as a multibillion-dollar business and usership continues to boom, though its value has dropped since becoming a publicly traded company in 2021.
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