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This Week In Music: The Online Experience Is Gaining Momentum As Live Shows Are Dormant

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deadline.com

Bruce Haring pmc-editorial-managerThis weekend, there’s a major music festival going on. Online, that is.While many artists have taken to Facebook Watch, Zoom or Twitter to do solo events, there are also opportunities emerging in gaming to reach a larger audience.

Case in point: this weekend, the music festival is featuring such acts as 100 Gecs, Aaron Cartier, and TNGHT on Minecraft.The performance streams are also available on Discord and Twitter.

Those who join in with their avatar will see six hours of music performances, visit t-shirt vendors, and jump into a virtual mosh pit, all in an amphitheater created by Minecraft blocks.Concert producer and developer Max Schramp and his team at Open Pit launched at the end of April.

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