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The Rise Of The C.C.D. (Celebrity Creative Director) And Whether It's Really Killing Fashion

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msn.com

fashion infatuations was a pair of grossly ill-fitting, cropped, Mary-Kate and Ashley-branded jeans I’d procured from ASDA. (Gen Z readers, bear with).

Of course, they didn’t feel bad at the time. The actual design was of little significance. What mattered was that they were Olsen Twins Jeans.

Et voilà! A short cut, quite literally, to bring me closer to people I had idolised for years on-screen by way of sartorial association.

Jump to the present, and celebrities’ insatiable thirst for putting their name on anything from alcohol brands to water, perfumes and just about anything else that can be bottled, is thriving.

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