Daniel D'Addario Chief TV CriticAs the Tokyo Olympic Games wrap up Sunday, fans should be, and surely are, grateful to the work that went in to preserve the quadrennial athletic event, even a year later than originally scheduled due to the global health pandemic.
But how many of these fans are there — and how many were served by the past two weeks of broadcast coverage on NBC?With increased streaming options and the Delta variant precluding outside fans in the stands, ratings for marquee NBC coverage plunged compared to the Rio games five years prior, quickly spurring media buyer “make-good” talks with the network, as Variety reported.What accounts for this?
Read more on variety.com
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