The Delta Variant, streaming wars and surging piracy loom large as CinemaCon launches Sunday at Caesars Palace in Las Vegas, the first in-person gathering of theaters owners and Hollywood studios since the pandemic struck 18-months ago.
The virus has slashed registered attendees to circa 2,000 from 3,500 pre-pandemic, with a sizeable European contingent entirely shut out by U.S.
travel restrictions. The annual gathering, where studios showcase first-look clips of upcoming films plus select stars for cinema owners, hits at a crossroad for exhibition as it struggles back from the brink.
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