fresh color but hate that it fades within a matter of days? Want to extend the life of a hair-coloring session at the salon?
You might need to switch out your shampoo.Maintaining that salon-perfect shade or keeping your highlights bright enough to pop can be tricky if you're using the wrong hair products.
It all comes down to the ingredients. Try to avoid shampoos filled with harsh chemicals, like sulfate and parabens, which can speed up the color fading process. (You should be looking for paraben and sulfate-free products even if you don't color your hair — they can strip it of natural oils and irritate your scalp.) Other things that can accelerate color fading include UV rays, hard water and heat damage inflicted by hair tools like flat.
Read more on etonline.com
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