Jem Aswad Senior Music EditorTencent Music Entertainment Group, part of the massive China-based Tencent media company, and Warner Music have announced an expanded multi-year strategic licensing agreement that will also see the companies collaborating on a new joint venture record label.While Tencent became a 20% owner of Warner competitor Universal Music Group late last year, it and Warner have been working together since their original agreement more than a decade ago.
As part of the expanded agreement, TME will continue to make Warner Music’s repertoire available across all its online music platforms in mainland China, including QQ Music, Kugou Music and Kuwo Music, as well as its live streaming platforms and WeSing, its online karaoke.
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