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Tencent Games Partners With L.A. Production Company for 'PUBG Mobile' Cross-Promotional Business

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hollywoodreporter.com
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Tencent Games, the video game division of China's media conglomerate Tencent, has partnered with Its Just Us Productions to expand cross-promotional opportunities inPlayerUnknown's Battleground Mobile.

The Los Angeles-based Its Just Us, an independent production and finance company, will identify opportunities for PUBG Mobile'sin-game and offline platforms.

They will also explore deals for popular IP in film, television, music and luxury brands. PUBG Mobile,the mobile version of the multiplayer battle royale game, surpassed 100 million downloads in its first four months after releasing in March, 2018.

It has now been downloaded over 750 million times. In 2020, the game generated $2.6 million in revenue and now boasts over 30 million daily.

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