Mónica Marie Zorrilla Vix and Vix Plus — a two-tier, macro-scale Spanish-language streaming service with more than 50,000 hours of content across genres for users in the United States, Mexico and Latin America — will launch March 31 as the first lovechild of TelevisaUnivision since the two media giants united.Vix may not signal the beginning of a trend, given that Pluto TV, Netflix, Hulu, Sling TV, Tubi and FuboTV have offered Spanish-language content since they entered the fray, and services that stream solely Spanish-language content, like Pantaya, have existed for several years.
But it certainly serves as fuel for the growing demand for Spanish-language programming geared toward U.S. Hispanics and Latinos across the Americas.
This demand is further evidenced by Telemundo’s introduction of Tplus, a bilingual content hub on Peacock, earlier this year.
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