Take-Two Interactive, the parent company of popular video games studios like Rockstar Games and 2K Games, believes it charges less than its games are worth.During a financial update with investors on November 4, CEO Strauss Zelnick said that he believes consumers currently pay less than what the company’s games are actually worth. “We deliver the highest quality experiences in the business, and we charge much less for them than we believe they are worth to consumers,” he said, per PC Gamer.The Take-Two CEO’s comment was in response to a question about the rise of free-to-play games, such as Activision’s Call Of Duty: Warzone, and whether the company was considering a similar move.
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