in a statement Friday.TaB, which was introduced in 1963, is one of several brands — including Odwalla, Zico Coconut Water and Diet Coke Feisty Cherry — that will be phased out as part of Coca Cola’s “global portfolio refresh.”“We’re forever grateful to TaB for paving the way for the diets and lights category, and to the legion of TaB lovers who have embraced the brand for nearly six decades,” Kerri Kopp group director, Diet Coke, Coca-Cola North America, said in the release. “If not for TaB, we wouldn’t have Diet Coke or Coke Zero Sugar.
TaB did its job. In order to continue to innovate and give consumers the choices they want today, we have to make decisions like this one as part of our portfolio rationalization work.”TaB hit peak.
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