Janet Pierson Coronavirus film SXSW Column Janet Pierson

SXSW Was Canceled the Day We Finished Our Film — Now What? (Column)

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variety.com

Friday, March 6, was a surreal day. We were putting the finishing touches on the sound mix for our film “We Are As Gods,” a feature documentary about counterculture icon and environmentalist Stewart Brand that was set to premiere at SXSW.

It was the last day of our sound mix at Skywalker Ranch, which marked the end of a three-year journey making this film. We broke for lunch with only hours remaining, but by the time we left the cafe, SXSW had been spiked by the City of Austin over the very real and horrifying concerns over COVID-19, throwing our film and our whole world into a tailspin.

While the cancellation started to feel imminent early in the week when big tech and film studios began pulling out of the festival, it was a gut punch to

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