Super Bowl Ads Are Sold Out, Many at Record Prices as High as $7 Million

variety.com:

Brian Steinberg Senior TV EditorKickoff for Super Bowl LVI is still days away, but NBC has scored at least one touchdown.NBC has sold out all of its inventory for the Big Game, scheduled to be broadcast on Sunday, February 13, from SoFi Stadium in Los Angeles.

NBCUniversal said in a statement Thursday that it has sold every in-game unit available across NBC, Telemundo and all digital platforms including Peacock.

Only a handful of pre-game slots remain open for sale.In a statement, NBC suggested advertisers’ interest in the gridiron classic ramped up as viewership for recent playoff games surged. “The NFL has never been stronger and has led us to new records this year.

From ‘Sunday Night Football’ to ‘Football Night in America’ and through the nail-biting Playoffs, we’ve seen an increased appetite for fans to watch the NFL across all our platforms,” said Mark Marshall, a president of NBCUniversal’s ad-sales and partnerships division. “This multiplatform consumption has attracted even more advertisers who have the desire for the immediate scaled reach of sports.” As Madison Avenue’s Super Bowl desire surged, NBC pushed up the price of getting into the game.