Bud Light Asks Guy Fieri to Help Mix New Recipe for Super Bowl Commercials
variety.comBrian Steinberg Senior TV EditorBud Light’s Super Bowl commercials this year aren’t going to say much about the Bud Light that people know so well.After four decades of making people laugh with sudsy ads about antics involving Real Men of Genius.
the Bud Knight, Cedric the Entertainer and more, Anheuser-Busch is going to put a spotlight on two Bud Light brand extensions rather than the beer itself.
One is Bud Light Next, a zero-carb brew that ought to appeal to consumers pursuing healthier lifestyles, and the other is Bud Light Seltzer Hard Soda, a new product that aims to use bolder flavors to lure drinkers.The emphasis on new products shows just how quickly Anheuser-Busch is pivoting to keep pace with consumers seeking healthier refreshment choices and new tastes.
One of the biggest pushes on Super Bowl Sunday will be behind the new soda-flavored seltzers. Bud Light has enlisted Guy Fieri, the Food Network personality who often is called “the Mayor of Flavor Town,” to serve in just that capacity.
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