Variety Staff Follow Us on TwitterSteve Barnes, a personal injury lawyer who built a Buffalo firm into a national franchise with partner Ross Cellino Jr.
through an aggressive TV advertising strategy complete with an infectious jingle, died Friday in a plane crash in Western New York.Barnes was flying the small plane that crashed in Pembroke, N.Y., 30 miles northeast of Buffalo.
His niece was reportedly the only other passenger, according to the New York Times and local published reports. Barnes was 61, according to the Times.For years, TV spots for Cellino & Barnes have been ubiquitous on local outlets, particularly in daytime hours tucked into talk shows, newscasts, soap operas, sitcom reruns and lifestyle fare.
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