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TikTok Breakout Jenna Raine Signs With SB Projects, Warner Records (EXCLUSIVE)

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variety.com

Mike Wass Jenna Raine, who went viral on TikTok in 2021 with wide-eyed ballad “See You Later (10 Years),” has inked a deal with Warner Records and signed on with SB Projects.

The 17-year-old’s major-label debut EP, also called “see you later (10 years),” arrives today. It includes a new version of the titular hit featuring JVKE and an equally optimistic new song “2%,” which references the percentage of high school sweethearts that end up getting married.“After hearing ‘See You Later (10 Years),’ I wanted to immediately know more about the young artist,” Warner Records co-chairman and CEO Aaron Bay-Schuck tells Variety. “The song offers both the sophistication of an established artist and the youthful energy and point of view of an emerging one.

It’s impressive and hard to pull off.” He knew instinctively that Raine would be a perfect addition to the label’s roster. “All Warner greats do it their way,” Bay-Schuck adds. “They have been fearless; they have taken risks; they were amazing at telling stories through song; and they have crystal clear vision.

Jenna has all those qualities.” Warners’ chief executive believes that his team is uniquely positioned to amplify her talents. “Warner Records has been, and remains, an artist-first record company. [Co-chairman and COO] Tom Corson and I could not be happier to welcome Jenna.”Raine says she knew the label was right for her immediately. “I had an amazing meeting with Warner,” the Texas-born breakout vividly remembers of her initial introduction to Bay-Schuck and Corson. “The meeting was probably two-and-a-half hours to three hours long.

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