Global streamer Starz Wednesday announced the launch of direct-to-consumer OTT app Lionsgate Play in India.Starz CEO Jeffrey Hirsch and Rohit Jain, managing director, Lionsgate South Asia, unveiled the move at a virtual press conference.
The app offers premium Hollywood content in multiple Indian languages for monthly or annual subscriptions costing, respectively, INR (Indian rupees) 99, about $1.34, and INR 99, about $9.50.
The service will be available through Google Play, the Apple app store and Amazon firestick and other platforms.Starz first launched internationally in 2018 with the Starzplay international premium streaming platform.
Read more on deadline.com
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