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SpongeBob Digital Collectibles Coming? ViacomCBS Jumps on NFT Bandwagon

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variety.com

Todd Spangler NY Digital EditorYou might soon get the chance to be the proud owner of a one-of-a-kind “SpongeBob SquarePants” digital collectible: ViacomCBS announced that it’s rolling into the market for non-fungible tokens, or NFTs — a craze that has swept across the media and entertainment industry this year.ViacomCBS announced a strategic partnership with NFT startup Recur to create a “fan-focused platform” that will feature the company’s “iconic IP and cherished franchises.” The new platform, slated to debut in the spring of 2022, will let consumers buy, trade and collect NFTs as digital products and collectibles.The media conglomerate didn’t disclose which properties it would mint NFTs for, but it’s safe to say “SpongeBob.

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