Partner Content Content produced in South Korea, also known as K-content, has been rapidly expanding its reach to resonate with global audiences.
K-pop recording artists and K-productions, such as “Parasite,” “Squid Game” and “Hellbound,” have experienced immense success ranging from winning awards to breaking streaming records.
The Korean Wave, known locally as Hallyu, is clearly neither a temporary nor solely a regional phenomenon, but rather a global fever.As exemplified by fans shooting their own cover videos of K-pop dances in the street, playing “Squid Game”-themed games and even learning the native language to better experience the original content without relying on subtitles, Korean entertainment continues to rapidly grow and expand.
Kids of all ages are also participating, paving the way for creators to focus on making content the whole family can enjoy together.
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