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So Much Power: Business Lessons Learned From Ye’s Remarkable Donda Rollout

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reported multimillion-dollar earning run towards an album that hasn’t even been released yet. The remarkable feat is the first of its kind for artists of his ilk: launching an album listening tour of sorts performing songs that no one has heard before, yet managing to attract excited ticket-holders in large venues to the point of bursting at the seams.

Last night for instance, in his hometown, the Donda Experience nearly packed out Soldier Field, which seats more than 61,000 people.

What’s even more intriguing, is that there hasn’t even been an official album release date yet. Nonetheless, the power that the enigmatic entertainer commands is well-deserved.

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