Todd Spangler NY Digital EditorSnap, whose features have been copied directly by Facebook, is now borrowing a concept popularized by short-form lip-sync app TikTok: It’s going to let Snapchat users add officially licensed music tracks to videos.Snap plans to launch the music feature widely in the fall of 2020 for English users.
For now, Snapchat has kicked off a test of the music-video feature in Australia and New Zealand (starting Aug. 3).“We’re always looking for new ways to give Snapchatters creative tools to express themselves.
Music is a new dimension they can add to their Snaps that helps capture feelings and moments they want to share with their real friends,” a Snap spokeswoman said.Snap has secured licensing deals with partners.
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