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Showtime Sees Pop in Streaming Sign-Ups, Viewership Amid Coronavirus Lockdown (EXCLUSIVE)
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variety.com
variety.comBy Elaine Low Senior TV Writer Penned in by stay-at-home measures to fend off a pandemic, America’s audiences are turning to their television screens for comfort and distraction.
Netflix, for one, saw an estimate-crushing 15.8 million jump in paid subscribers in its most recently reported quarter, more than twice as many as the streaming company expected.
It is not the only direct-to-consumer service seeing such an increase. Showtime’s streaming service, Showtime OTT, has also seen an uptick after announcing on March 20 that it would offer an extended 30-day free trial to new customers.
Sign-ups have popped an average of 148% in the last four weeks, Variety has learned. Time spent on the service and total plays are each up more than 50%,
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