‘Shazam! Fury Of The Gods’ Eyeing $35M Box Office Opening, But It’s Still Early
deadline.comWarner Bros/New Line/DC’s sequel Shazam! Fury of the Gods hit early tracking Thursday and surprised many with a low projection of $35 million, which is under the first installment’s $53.5M opening in 2019.
Realize it’s still early, and Warner Bros hasn’t fully fire-breathed its marketing campaign yet. The odd thing is that tracking was comping the sequel to a number of big openers including Doctor Strange in the Multiverse of Madness, Thor: Love and Thunder, the first Shazam!, and Black Adam — all debuted higher than Shazam 2‘s projection.
The first trailer for Shazam! Fury of the Gods was first unveiled at San Diego Comic-Con last summer. Warners pushed Shazam 2 out of Christmas, away from Avatar: The Way of Water so that it could grab all the premium and Imax screens wisely for its March 17 release date.
The sequel, which stars Zachary Levi, Helen Mirren, Lucy Liu, Rachel Zegler and Djimon Hounsou among others, is over-indexing with guys on tracking now.
Read more on deadline.com