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Roku and NBCUniversal Reach Deal for Peacock, Renew Agreement for NBC TV Apps

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variety.com

Todd Spangler NY Digital EditorPeacock will finally be taking flight on Roku devices, after months of wrangling — and NBCUniversal’s TV apps will not be going dark on Roku after all.Roku and NBCU reached a deal Friday afternoon that will provide access to the Peacock streaming app on the streaming platform’s players and Roku-enabled TVs.

In addition, the companies renewed their agreement to keep 46 NBCU broadcast and cable apps on Roku, after the media company had threatened to pull them this weekend over the dispute over Peacock.Under the companies’ expanded pact, NBC content will be added to the free, ad-supported Roku Channel.

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