Todd Spangler NY Digital EditorRoblox signed a deal with Sony Music Entertainment under which the companies plan to feature more Sony artists in the popular massively multiplayer online game.Terms of the agreement weren’t disclosed.
The companies said the partnership will “offer a range of new commercial opportunities for Sony Music artists” to reach new fans and generate new revenue streams around virtual entertainment.The Roblox-Sony Music tie-up comes after they previously partnered on select events — including a virtual concert by Lil Nas X in November 2020.
More than 36 million people watched Lil Nas X perform in the first-ever live virtual concert on Roblox, which included the debut of “Holiday,” according to Roblox.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.