Roblox Inks Deal With Sony Music to Bring More Artists Into Its Game
Todd Spangler NY Digital EditorRoblox signed a deal with Sony Music Entertainment under which the companies plan to feature more Sony artists in the popular massively multiplayer online game.Terms of the agreement weren’t disclosed. The companies said the partnership will “offer a range of new commercial opportunities for Sony Music artists” to reach new fans and generate new revenue streams around virtual entertainment.The Roblox-Sony Music tie-up comes after they previously partnered on select events — including a virtual concert by Lil Nas X in November 2020.