Todd Spangler NY Digital EditorRedbox has beefed up its push into free live-streaming video, part of its ongoing strategy to further diversify the business beyond its trademark brick-red DVD vending machines and digital on-demand sales.First launched in February, Redbox’s ad-supported Free Live TV service has added Tastemade’s food, travel, and home and design streaming network along with Altice News’ Cheddar news channel.
The Redbox over-the-top streaming destination now has 60 live channels.Redbox Free Live presents content in a TV-like grid, similar to ViacomCBS’s Pluto TV and Comcast’s Xumo.
The lineup includes three themed movie channels: Redbox Rush (action movies), Redbox Comedy and the general-entertainment Redbox Movies.
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