Recording Academy Unveils Exclusive NFT Deal, Offers Free Drop With A Hidden Prize

deadline.com:

The Recording Academy is celebrating its upcoming Grrammy Awards with the launch of an exclusive NFT collection. Fans can get a free NFT as part of the deal, one of which has a “Golden Ticket” prize that grants the bearer an all-inclusive trip to the 64th awards April 3 in Las Vegas.Web company OneOf is handling the technical end.

The Recording Academy collection will roll out over the next three weeks, featuring digital works created by three NFT artists from diverse backgrounds that highlight OneOf’s mission to support women and POC in the space.The artists are: ThankYouX, who started on the streets of LA and has exhibited paintings and sculptures in museums around the world; Emonee LaRussa, a two-time Emmy-winning director and animator that has worked with Kanye West, Lil Nas X and Megan Thee Stallion; and Andre Oshea, a 3D animator that has worked with Adult Swim, Snapchat, Tidal, and John Legend.Each artist will create a series of limited-edition collectible works inspired by the Grammy Awards, ranging from animated videos to a 64-piece generative collection designed by ThankYouX that will drop just before the April 3 telecast.

A portion of the proceeds will go to the Recording Academy’s scholarship fund.Each artist will have a week devoted to their drop and will include multiple tiers of rarity and single-token OneOf One auction items.OneOf X GRAMMY Awards collection schedule: March 7 – Free NFTMarch 15 – The Emonee Collection by Emonee LaRussaMarch 22 – The Andre Collection by Andre OsheaMarch 29 – ThankYouX CollectionMarch 31 – ThankYouX OneOf One auctionThe partnership will commemorate the 64th, 65th and 66th Annual Grammy Awards, and the collaboration will also be featured in a spot that airs during the awards