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Quibi on Pace to Hit Less Than 30% of Year-One Paid Subscriber Goal (Report)

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variety.com

Todd Spangler NY Digital EditorThe bad news for Quibi continues, as the struggling Jeffrey Katzenberg-founded video startup is in danger of massively missing its first-year target for paying subscribers based on slowing app-download figures, according to a Wall Street Journal report.An unflattering piece published Sunday by the Wall Street Journal detailed infighting between Katzenberg and CEO Meg Whitman and reported that Quibi is currently on track to miss its subscriber goal for year one by more than 5 million.Citing an anonymous source, the Journal reported that at Quibi’s current pace, it will sign up fewer than 2 million paying subscribers by April 2020 based on its current signup trajectory.

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