What does it take to launch a media company in 2020? Better yet, what does it take to launch a media company that is attempting to create a new type of content in the crowded streaming environment?
Lots of money, clearly. And probably, incredible leadership. At least, that’s what you hope for. In the case of Quibi, the money was never a question (the start-up streaming platform raised more than $1.75 billion), but some have begun to wonder if the leadership is up to the task of making “quick bite” content work.
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