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Quarantine Life: Staying at Home Can Drive Up TV Viewing 60% or More, Nielsen Says

09.07.2020 - 09:56

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variety.com

variety.com:

To state the obvious: TV viewing and streaming video will get a big bump with the coronavirus pandemic leaving millions of Americans housebound.

But how big a jump are we talking about related to the current COVID-19 crisis? When consumers stay at home amid broadly disruptive event, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis.

Consumers who stay indoors during major crises gravitate to watching feature films, news and general format programming, per the research firm.

Nielsen also found an average 61% increase in streaming video via the TV. Nielsen’s analysis is based on data total TV usage data during two recent events: Hurricane Harvey in 2017 and a 2016 blizzard in the

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