PrettyLittleThing launch first ever virtual model as fans label it 'unsettling'

ok.co.uk:

It was announced on Thursday that online brand PrettyLittleThing had launched the first ever virtual model on their website.

Whilst some people might be wondering what this means, in simple, the brand have created an animated-style model to show of their trend-setting designs.

PrettyLittleThing have chosen to do this so that they can become a part of the every-growing metaverse, which for those who don't know is an online platform which is focused on social connection.The brand said: "As a reactive brand we have always listened to our customer’s requests to provide them with innovative and progressive content." For all the latest celebrity news – including their style secrets! – sign up to the OK!

Daily Newsletter. "Virtual Girl bridges the gap between Metaverse and real life, where for the first time, our customers can discover PrettyLittleThing products showcased by the latest addition to our model/influencer family." After sharing the news on Instagram with their 17.5million followers the video soon racked up over 28,000 views and a mixture of reactions.