PRESENTER Phillip Schofield playfully taunted Piers Morgan after This Morning beat Good Morning Britain to win a TV Choice Award.
It was announced live on-air today that the beloved mid-morning stalwart, which is front by Phillip and Holly Willoughby, nabbed the gong for Best Daytime Show.
This Morning beat off stiff competition to scoop the prize and Phillip couldn't help but poke fun at fellow ITV colleague Piers, whose show GMB was also nominated in the same category.
After Alison Hammond presented the award to the pair, Phillip couldn't resist remarking: "Thank you, sorry Piers!". Before the 58-year-old's jibe, fan favourite Alison was sure to tickle viewers as she announced their win and took the award out of the oven.
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