Paramount Hit 62M Total Global Streaming Subscribers In Q1, Paramount+ Added 6.8M

deadline.com:

Paramount+ added 6.8 million subscribers last quarter, as Paramount ended the period with 62 million global streaming subs.CEO Bob Bakish said the three months “once again demonstrated the power and potential of Paramount’s unique assets and the company’s continued momentum.”“Our differentiated playbook – including a broad content line up, a streaming business model that spans ad-supported and subscription, and a global portfolio that links streaming with theatrical and television – drove strength across our entire ecosystem… Our strategy is working and our execution is strong, as we remain focused on delivering a great experience for consumers and a compelling financial model to our shareholders.”Paramount+ total subscribers reached almost 40M.Other DTC services subscribers declined, primarily due to timing of new programming, the company said.Paramount+ drove strong global consumption, acquisition and engagement with average titles consumed and hours per active sub improved quarter-over-quarter across all demos.

Domestically, Paramount+ saw strong engagement and consumption led by Halo, 1883, Star Trek Picard, live events and the NFL.Internationally, Acapulco Shore was a top acquisition and engagement driver.Pluto TV grew global Monthly Active Users (MAUs) to nearly 68M.The streaming numbers beat expectations.

But they dropped into a new world regarding streaming sentiment. The shares are trading lower 1.39% premarket.The former ViacomCBS is the latest media giant to report its numbers into growing skepticism on Wall Street about the limits of streaming amid the ongoing pivot by companies to make it a centerpiece.There are now significant jitters about the heavy investment required for a business that may not grow as