ViacomCBS has officially begun marketing Paramount+ and Showtime’s streaming service as a combined offering, with an initial promotion starting at $10 a month.Until midnight on October 20, subscribers can pay $10 for the ad-supported tier (with limited ads on select Paramount+ programming) or $13 for the ad-free option.
As stand-alones, the two tiers of Paramount+ currently cost $5 and $10, while Showtime is at $11.ViacomCBS has been clear about its intention to pursue a range of bundles, which has been a successful strategy for Disney during the recent streaming boom.
Internationally, it set a joint venture last month with Comcast for SkyShowtime in Europe. Its streaming portfolio also includes targeted services Noggin and BET+, but
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