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NME and The 100 Club announce London music pop-up showcase in wake of SXSW cancellation
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nme.com"We had to find a way to make sure the show would go on in order to support the emerging artist community" NME has teamed up with legendary London venue The 100 Club to host a last minute live showcase to support bands that were set to perform at SXSW this week.
Texas music showcase South By South West was cancelled last week – leaving many new bands and rising artists out of pocket. Now, NME can confirm an alternate London pop up show on Sunday March 22. “When the cancellation of SXSW was announced last Friday, it was clear from our conversations with artists and fans that this was extremely disappointing and financially devastating to many of the bands and musicians involved,” said Meng Ru Kuok, CEO of BandLab Technologies and NME. “We
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