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Nielsen Studies Diversity Across Platforms – Streamers Lead, Cable Lags; Women, Minorities Underrepresented On TV
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deadline.comA new report by Nielsen found that diverse identity groups appear more frequently on streaming shows than on broadcast or cable, a reason people may be migrating to the platforms.Overall representation of diverse identity groups in on-screen programming is low across all media platforms, Nielsen noted in Being Seen on Screen: Diverse Representation and Inclusion on TV.
Among the 300 most-viewed programs in 2019, 92% had some level of diversity in the cast (women, people of color, or LGBTQ+) but few had representation on screen that reflected the general population. “Presence is not the same as representation,” the report said.Streaming fares better for inclusion, followed by broadcast, then cable.
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