The Association of Independent Commercial Producers has launched a diversity initiative to create more job opportunities for people of color in the advertising industry.
AICP says the the program, dubbed “Double the Line,” is designed to “double up on key production and post-production roles, so clients can double down on creating more opportunities.”“Many agencies and clients are reaching out to production and post-production companies asking how to add mandates to the bidding process to increase diversity among crew,” said the AICP, whose member companies account for 85% of all domestic commercials aired nationally. “We are asking clients and agencies to take the pledge to #doubletheline so that we can increase diversity and inclusion
Read more on deadline.com
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